The Books I Read in 2022

I'm a member of Goodreads and always participate in its Reading Challenge every year. This year's personal challenge was to read 30 books; so far I've exceeded that at 32 and still have a couple more on my bookshelf.

As a writer, I'm a voracious reader. I believe reading makes me a better writer. I think all writers feel that sentiment about their writing. While I love books, I also read newspapers, magazines, blogs, and various Internet sites. Even cereal boxes. 

Here are the books that claimed some of my precious time this year.

I spent an inordinate amount of time reading about our disgraced former president. It wasn't so much that I wanted to read about him, but to gain a deeper understanding of the workings of the government and why people are motivated to do certain things for the sake of power. It was a disheartening look at U.S. democracy in the 21st century. 

     Among the books:

     "Peril" by Bob Woodward and Bob Costa (up close and personal)

     "Trumpocalypse" and "Trumpocracy" by David Frum (a conservative's viewpoint)

    "The Plot to Destroy Democracy" by Malcolm Nance (a cyber expert)

    "The Big Lie" by Jonathan Lemire (details longtime game plan)

    "How Civil Wars Start" by Barbara F. Walter (scary outlook about the nation's future) 

    "Betrayal" by Jonathan Karl (my favorite of the books)

    

I've been a fan of mysteries for a long time. I try to read those that have a distinctive voice, believable characters, and gritty dialogue.

    "Sins of the Father" by Judith White (a pleasant discovery for me)

    "Looking at Kansas" and "Last Train to Miami" by Chris Helvey (one of my favorite murder-mystery writers)

    "Harmon Creek" by Thomas Fenske (based on a heinous crime in Texas)

The next few books probably fall under the General Fiction category. Each has elements of suspense, mystery, sadness, and humor.

    "Uncle Ahmad's Toys" by E. William Fruge (focusing on immigration and racism)

    "Where the Crawdads Sing" by Delia Owens (who hasn't read this book?)    

    "The Necessities of Life" by Ed Ford (Eastern Kentucky mining town during the Great Depression)

    "Zorrie" by Laird Hunt (Woman seeks purpose and understanding in life)

And some nonfiction and poetry:

    "Small Acreages" by Georgia Green Stamper (reflections on a interesting life) 

    "Promise" by Patricia Rose (dealing with a broken heart)

    "Gangsters vs. Nazis" by Michael Benson (something new about "good" bad guys against evil bad guys)

    "Being Mortal" by Atul Gawande (end-of-life options to consider)

Other books I read and enjoyed.

    Nonfiction: "Enemy of the People" (Terrence Petty), "Factfulness" (Hans Rosling), "USA National Parks" (DK Eyewitness Travel), and "Balance Exercise for Seniors" (Baz Thompson).

    Fiction: "She's Missing" (Mike Paull), "The Island" (H. Wakefield), "If She Knew" (Blake Pierce), "Antique Mourning" (Eileen Harris), "Alaska Shelter" (Debbie LaFleiche), "Death Canel" (Michael Hartnett), "After the Ark" (Dick Shead), "Journey to Mackinac Island" (Kileen Prather), and "Adultery 101" (Margaret Kona). 

I've reviewed the books on Goodreads if you're interested in reading them. As an author, I ask readers to leave ratings and/or reviews of my books. So as a reader, I do the same. 

I'll be signing up for the 2023 challenge soon. This time, I'll probably increase the number to 36 books. I hope you join in the challenge as well. It's rewarding, entertaining, and fulfilling. And while you're at it, connect with me.

Until the next time . . .

Ready to Launch New Novel

 The journey to publication for my 10th novel, and fourth in the John Ross Boomer Lit series, is over with the release of Make Room for Family on Feb. 1.

I've spent the past few months promoting the novel on Facebook, Twitter, and several other social media outlets. For those who follow this blog, you've read occasional posts about the progress from start to finish in the writing process. I hope it's been helpful.  

This afternoon (Jan. 31)  I drove to the post office and mailed 100 postcards to friends, readers, libraries, and bookstores. They probably should have been mailed sooner but there were some extenuating circumstances that prevented me from taking care of that chore. I have several hundred more that will be going out in the coming week. (If you'd like a postcard, and live in the U.S., send your address to michael.embry@gmail.com with "Postcard" in the subject line.) 

Promotion and marketing are important aspects of book publishing that a lot of authors don't enjoy. You can count me among the dissenters but it's something an author must do if the book is going to come to the attention of potential readers. I'm sure you've seen some of the big-time authors getting the word out about their latest releases. In the past, I've used Facebook but I'm open to other venues if the price is right for my limited budget.

Other vital tools appreciated by authors are word-of-mouth and ratings and reviews of their books. Even in these solitary times, I stay in contact with various friends and we make book recommendations and sometimes mention books we didn't especially like. 

Whenever I read a book, I always leave a rating, and usually a review, on Amazon, Goodreads, and other sites. I also read reviews that others leave on books I may purchase. Other places I peruse for book recommendations and reviews are magazines, newspapers, and websites. 

I also watch Book TV on CSPAN and listen to literary podcasts when I have the time. Although in-person appearances and book signings have been put on hold the past year, it has afforded the opportunity to view interviews and discussions on Zoom and Skype. 

With Make Room for Family launched into the book stratosphere  I'll be turning my attention to rewriting and editing the fifth book in the series. You can find the novel on Amazon, Wings ePress, and other sites. The print edition may lag a day or so. I'll also offer signed editions in the coming weeks.

Until the next time . . .

A Thank You to Reviewers

While having coffee with a fellow author today, our wide-ranging conversation touched on  books, authors, writers group, travel, politics —and book reviews.

Authors, especially those outside the realm of King, Grisham, Roberts, Patterson and a few other literary luminaries, depend on readers to leave reviews on Amazon, Barnes & Noble, Goodreads and similar book websites. 

More reviews means more exposure to potential readers. 

That being said, we both agreed that asking someone to read a book and then write a review is asking quite a lot. Why? Because the reader has to invest several hours in simply reading, depending on the length of the book. And then, taking the time to write something about the book on a website, whether it's a few sentences or several paragraphs.

Sometimes we authors get a bit antsy about it, and that's simply from our selfish perspective. As mentioned above, a book receives more attention with the number of reviews. At Amazon, for instance, the first magic number is 20. Reaching that level, the book is recommended to other readers who purchase similar books. It's all part of the algorithms used in the Amazon shopping experience.

Now back to the reviewer. I believe it's important that the author requesting a review realizes that it takes time to read a book, in addition to everything else swirling in a person's daily life. I know I don't have time to read a book in a day or two because of other things going on.

While I have reviewed books at the request of friends and authors, one thing I always do is leave reviews and rankings in all the books I read. If you own a Kindle, that's the first thing you see when you finish a book. But I do it when I turn the final page on a print book as well.

And while readers are giving a boost to authors with their reviews, they're also letting other readers know about the books they recommend, or perhaps those didn't especially enjoy. I always check out reviews before deciding on a book. 

So I want to thank  those who have reviewed by novels. And for those who haven't, I do hope you will take the time to leave a few words and a rating at an appropriate website. And please do it for other authors and readers as well. We truly appreciate it.

Here are a few good blog posts to get you started:

How to Write a Book Review on Amazon

How to Write a Good Book Review

How to Write a Book Review on Amazon

Until the next time . . . 

Goodreads Giveaway

Thanks to all the 419 readers who participated in the Goodreads giveaway for my latest novel, Darkness Beyond the Light.

I mailed books the day after Christmas to Meredith in Florida, Robert in California, Jennifer in Missouri, Toya in Tennessee, and Ronald in Utah.

During an Amazon.com promotion that prompted 145 requests in November, I awarded five ebooks to Diane, Tammy, Stephanie, Michelle, and Jennifer (states not revealed). 

While there are no strings attached to a giveaway, I do hope the recipients will take a few minutes to rate and review the novel in Goodreads, Amazon, or some other website(s). 

Indie authors need all the support they can get from readers and fellow authors. I do hope that every time you read a book, you'll show your appreciation with a review and/or rating. I do that with every book I read, even those I don't particularly like. Any review/rating is better than no review/rating.

Needless to say, the biggest boost you can give to all authors is to purchase books. And I thank every one of you who made a financial stake in buying my books and investing your precious time in reading them. 

If you're short on funds, I recommend you ask your library to purchase the books you want to read. And that's not just the ones I've authored. You have your favorite authors so show them some support (and love). Libraries have budgets to purchase books, and your tax dollars support them.

Until the next time. . . .  

Third Promotion

My third promotion for "Darkness Beyond the Light" will begin on Nov. 26 and run until Dec. 24 on Goodreads.com.

The first promotion was an ebook giveaway on Amazon and the second was an advertisement in Facebook. I plan to announce other promotions in the coming weeks so stay tuned.

The latest giveaway is for five print copies of the novel. I've done three previous contests on Goodreads with positive responses from readers wanting to enter.

While the promotion involves some financial outlay on my part—five books and postage to the winners—it also attracts attention and exposure for the novel. Most of the readers will  since most click the "Want to Read" button, and perhaps a percentage of those will eventually purchase it.

So if you've like to enter, simply click on the button to the right of this post or go to Goodreads. By the way, Goodreads is a wonderful website that connects readers to authors and vice versa. I'd be honored if you decided to follow and/or friend me when you visit the page.

Until the next time. . . .

Second Promotion

I began a second promotion today, using Facebook to spread the word about "Darkness Beyond the Light."

Since the coming-of-old-age novel focuses primarily on AARP-age folks, I targeted baby boomers in major cities in the United States. It will run for 14 days. I've used Facebook in the past to promote by author page, garnering a good degree of success. I hope that holds true for the novel. You can enter the first promotion, an ebook from Amazon, by clicking here. 


The ad will send folks to my author page on Amazon, where they will (hopefully) purchase the book. It will also expose them to my other novels and nonfiction books. I especially want them to consider "Old Ways and New Days" since it is the first book  in the series.

I considered using Twitter, and I may still do so, but I'm going to do more research before I spend allocate any funds. If any authors out there, have you had success using Twitter?

I'll do a Goodreads giveaway as well, when the Facebook promotion is about over. I want to promote the book through the holiday season. By the way, "Darkness Beyond the Light" is set during the Christmas season. 

I've looked into other places but have found them rather pricey, and a few simply come across as scams. 

As I've noted in previous posts, promotion and marketing is not my forte. I do as much research as possible. Networking helps as other authors tell me of their experiences.

Until the next time. . . .

One Week Before Publication of Novel

It's down to the final week before the release of my latest novel, "Darkness Beyond the Light."

It's been a difficult but rewarding journey over the past year, from those first words to first draft to revisions to edits to cover art to final read to publication, which will be Nov. 1, when it's available at Amazon, Barnes & Noble, Smashwords, Wings ePress and other book-related websites. 

I have been working on  promotion and marketing the past few weeks. I'll be mailing postcards this weekend, sending news releases to various outlets, and notifying others through emails. I've been working on a book trailer for YouTube. 

I've also been reading blogs and listening to podcasts for other recommendations from authors on most cost-efficient ways to market and promote a book. I plan a giveaway on Goodreads on the release date. There will be other surprise promotions as well.

My hope is that those who purchase the novel (or win a giveaway) will leave a review and/or rating on various websites. I've always believed that word of mouth is the best way to spread the word.

Until the next time. . . .

 

One Month Before Publication of Novel

The publication of my latest novel, "Darkness Beyond the Light," is only a month from today. 

As with my previous books, I'm excited about finally seeing  it in print. I've already seen the e-book version, but being a traditionalist in many ways, there's nothing like holding a physical, page-turning print edition in my hands.

"Darkness Beyond the Light" is my eighth novel, and the first time that I've written a sequel to a book. It carries on with the trials and  tribulations of John Ross, family and friends who were introduced in "Old Ways and New Days."  My novels are published by Wings ePress.

I also plan a third installment in the "John Ross Boomer Lit" series. I wanted to get working on it sooner, but now I will write the first draft during National Novel Writing Month, or NaNoWriMo, in November.

In the meantime, postcards will be mailed to libraries, bookstores, friends, and others in the next few weeks announcing the arrival of "Darkness Beyond the Light."  I already have bookmarks, display posters, and various handouts ready to distribute at book signings this month (check appearances at bottom of page).

I'll also have promotions on Goodreads and Amazon so be sure to visit those websites and enter (there will be reminders posted here as well). If you're a Goodreads member, please send me a friend request. You can also like my Facebook author's page by clicking here.

Until the next time. . . .

 

 

Staying Focused (Internet)

My biggest distraction to staying focused on writing is the Internet. Other writers have told me that it's a problem for them as well. 

While it's a useful tool for research, marketing, and promotion in producing books, and educational in providing useful information about the art of writing, the Internet can also be a time-stealer. It sucks you in -- link by link by link.

I guess I'm a news junkie since I scan various websites for breaking news and analysis. That's one of the first things I do in the morning -- after I feed my dogs, pour a cup of coffee, and check email (yes, it's the Internet, but only takes about five minutes if that long).  

Before I realize it, I've spent a couple hours reading about what's happened locally, regionally, nationally, and internationally. So instead of delving into a work in progress right off the bat, I'm immersed in other things for way too long. 

I also belong to several social media sites -- Facebook (of course), Twitter (no surprise), LinkedIn, Pinterest, Goodreads, and a few author-related ones. I guess it could be worse if I was involved in Snapchat, Instagram, Tumblr, and Reddit (honestly, I do try to draw the line). And I do have a personal website to maintain and update.

According to an article in Business Insider, nearly 20 percent of U.S. users spend their total time in social media. Facebook is the most popular site with 14 percent. 

And in a 2015 story in GlobalWebIndex, its survey of 170,000 respondents found that people spend an average 6.15 hours a day online including 1.72 in social media. When the company first surveyed the respondents, in 2012, the numbers were 5.5 hours online and 1.61 in social media. 

The story noted "...we're actually spending more time on networks now than in the earlier part of the decade--with the rise of the mobile internet, and the ability it affords us to connect to networks at any time and from any location, being a major driver of this."

It makes you wonder who has time for television! (I know, you can download and live stream on the Web.) 

I don't think I devote that much time on the Internet, and I really don't want to know, but there's no doubt that it's taking up too much time that could be devoted to writing and other useful endeavors. 

So that's one area of my life I plan to curtail. Most of those Internet ventures can wait until I've finished writing for the day. And that also includes Amazon, ebay, Barnes & Noble and other commercial sites. 

And I do want to lead more than a virtual life. Really I do. 

Oh, since you're here, you can connect with me at these sites:

Facebook: Kentucky author Michael Embry (always looking for "likes.")

Twitter: @MichaelEmbry (I'll follow you as well.)

LinkedIn: Michael Embry (Let's connect!)

Pinterest: Michael Embry (Let's share some stuff!)

Goodreads: Author Michael Embry (Be my friend!)

And you can follow my blog by clicking on one of the "follow" buttons in the right column. 

Until the next time....

 

Personal E-Book Promotion

I'm always looking for new ways to promote my novels.

I've used websites for promotions, reviews, and giveaways; traditional (and perhaps old-fashioned) approaches such as postcards and bookmarks; and other ways such as posting links and images to emails and other correspondence. (By the way, I still believe word of mouth is the best way to promote).

I'm going to try something new, at least for me. Through this post I will offer seven digital copies of my novels, since that's how many I've written since 1999.  I've already done a print giveaway on Amazon.com and Goodreads.com. 

If you're interested in reading one of my novels, all you have to do is reply to my email at michael.embry@gmail.com with "Contest" in the subject line and the following information the body:

1. I need your email so I can send the novel to you through Amazon.com as a gift. 
2. I will let you pick the novel of your choice -- The Touch, A Long Highway, Foolish Is The Heart, A Confidential Man, Shooting Star, The Bully List, or Old Ways and New Days. You can go to my website or visit Amazon to read a synopsis of the novels. I would recommend going to my author page since all the books are listed there.
3.  Your name, location and selection. When the contest is finished, I will update this post with the winners, e.g., John D., Yakima, Wash., Old Ways and New Days.  I won't use your last name or your email. Promise!
4. So how will I decide the seven winners? That's easy. The first seven who respond will receive a novel of their choice.
5. There are no catches or surprises to this contest. I would appreciate a rating and/or review, but it's not necessary. I know some folks don't like to write reviews. Maybe word of mouth?

I look forward to hearing from you. Good luck!

Until the next time....

Another Promotion

After the novel is finished and in print, the next step is promote, promote, promote.

Some authors suggest that promotion should begin before a book is published. I find it difficult to write, edit, proof the galleys and promote although I suppose I do it passively through this blog and other places.

Perhaps I'm a bit cautious about actively promoting before the release date because I know there are variables which could affect the transition of a manuscript into a novel such as editorial issues, production problems, and personal setbacks. You never know what obstacles may arise in the process.  

For "Old Ways and New Days," I've had a promotion on Goodreads soon after it's release. I've also  used Apex Reviews and Author Shout in recent weeks to spread the word about the novel on various social media sites. And, of course, various posts on my blog and Twitter tweets have been used about the book. 

My most recent is a giveaway on Amazon.com. The contest is limited to those residing in the United States. If I can find a way to offer a similar promotion for the e-version, I will do that internationally. Please share with me if you have any ideas on how to do that.  

So if you're interested in entering latest giveaway, which runs through Dec. 22, click here. 

I also learned that my publisher, Wings ePress, will be upgrading its website over the next few weeks, which should help me and their other authors. 

Promotion is an ongoing process, at least for six months after the release of a book. I try to keep it active while working on my next book (something I hope to do beginning the first of the year). 

Until the next time....

Book Promotion and More

It's been a busy past few days for me as I've been involved with various and sundry book-related activities. As I've mentioned in previous posts, writing a book is just one part of the process. There is also the rewriting and editing phase, and then, promotion.

My Goodreads promotion for "Old Ways and New Days" is over. There were 443 entries for the five books, with winners from South Dakota, Pennsylvania, Florida, Mississippi and Alabama. I hope they enjoy the novel and take time to leave a review in Amazon or some other review site. Or, better yet, tell their friends about it. Nothing helps promote a book better than word of mouth.

And I might add that authors appreciate reviews and or ratings and word-of-mouth recommendations. Those online ratings are visible so please do me and other writers a favor with a rating, and if you have the time, a short review. 


I've also produced a trailer for the novel. It's pretty basic stuff as I only wanted to include the essentials. I've been guilty in the past of having trailers that ran a bit long. Lots of viewers don't want to spend that much time on something like that so this one clocks in at about one minute, 30 seconds. 

Next on my agenda is the Kentucky Book Fair on Nov. 14 at the Frankfort Convention Center. About 225 authors and illustrators will be taking part, signing and talking about their books with patrons, taking part in symposiums and panel discussions. You can download the catalog at the website.

This marks the 34th year of the state's premier literary event, and proceeds benefit public and school libraries. If you're in Frankfort, drop by my table for a visit. A lot of effort has been put forth by some dedicated small army of  volunteers. 

I also hosted a "Meet Kentucky Book Fair Authors" program on the local FPB-TV cable station. I've included them here as well for your viewing pleasure.

Well, I need to go address some postcards and mail a few more books. 

Until the next time....

Back to the Manuscript -- Part 20 (Promote, Promote, Promote)

My novel, "Old Ways and New Days," has been out in the marketplace for about three weeks. But that doesn't mean the publishing process is over for the novel.

While I wish it was over, to some extent, it's not exactly on cruise control at this point. Now the focus has turned to marketing and promotion.

Simply trying to get the word out about my most amazing, inspirational, nail-biting, grand, sparkling and awesome coming-of-old-age novel (how's that for hyperbole!) is occupying a lot of my time. 

Since publication, I've mailed (yes, snail mailed) postcards to various libraries, book stores, friends and others), set up a promotion on Goodreads.com (see widget at bottom of page), used Facebook and Twitter to tell the world about the book, provided the novel to reviewers, and did some old-fashioned, word-of-mouth promotion. 

I'll also be attending the 34th annual Kentucky Book Fair on Nov. 14, in Frankfort. I've also be going to the Authors Fair in Madison, Ind., on April 2-3, 2016. Between November and April, I hope to line up a few more events and speaking engagements. 

I've also provided my publisher with some keywords for my novels that are offered on Amazon, hoping to boost sales on all seven titles. 

Have I started on a new novel? Well, yes and no.

My next novel is a sequel to "Old Ways and New Days," and I've already written about 30k words. I'll get back to that task after the book fair, if not sooner. I'm on the book fair's executive committee so that takes up a lot of my time with compiling the catalog, TV interviews, news releases, and more. 

So, as you can tell, I've been a busy writer the past three weeks. I think I'll need a vacation very soon. 

Until the next time...

Back to the Manuscript: Part 17 (Fini)

The countdown begins.

I've completed the proofread of the galley proofs and the cover has been approved. Now to wait for the Oct. 1 release date of "Old Days and New Ways."

Thankfully, that light at the end of the tunnel I've seen the past few weeks wasn't an incoming train.  I've made it to the other side; a bit weary and worn around the edges but still standing. 

I must admit that I'm tired of reading the manuscript. I believe it was a minimum of 16 times. I almost feel I could recite the novel by memory but that would be stretching it quite a bit. 

I gave the publisher four pages of corrections to be made; most were typos. There were a few word changes but that was about it. 

The graphic artist also presented me with several covers. I'll share it on my next post. 

Now I move on promotion. I'll have postcards and bookmarks made, something I've done with every book, and doing lots of stuff on the Internet. One thing I'll do is a giveaway on Goodreads. 

My first appearance with the novel with be at the Kentucky Book Fair on Nov. 14 in Frankfort. It's a great event that I would encourage folks to attend, whether they buy my book or not.

My next writing project will be a sequel as I intend for this novel to be the beginning of a series. But I'm taking a brief break to catch my breath and rev up my energy level.

Until the next time...

Read, Write, and Promote

It's frustrating when your novel hits the market, records decent initial sales, and then withers to nothing as the months go by.

Unless you're Stephen King, Nora Roberts, J.K. Rowling -- OK, you get the idea -- you need to learn that sometimes it takes time for a book to find it's footing and audience. 

I'm sure many authors know the audience for their books, but the key is making those wonderful readers know that your personal masterpiece is out there for them to relish and enjoy.

Novelist Ernest Gaines said, "The Six Golden Rules of Writing: Read, read, read, and write, write, write."

After all the reading and writing to create that book, I would add: Promote, promote, promote.

No doubt many of you use social media to get the word out -- over and over -- as well as have websites, blogs and such. 

But you can do more to keep your book in the public's eye. 

I have a friend who does very well selling his books via speaking engagements to various groups. Another author does quite well making visits to classrooms during the school year. Another author I know produces semi-regular newsletters about her books. Another friend just recently returned from a West Coast book tour with several other authors, compliments of their publishing house.

You can send out postcards to librarians, letting them know your book is out there and you're available to speak to their groups. You should send out news releases to media, especially local newspapers, TV and radio. Even the superstars send out news releases and advanced reading copies (OK, it's their publishers' promotional staffs who handle that as well as with the authors in setting up various interviews).

Authors can join and participate in various book sites such as Goodreads and Book Town. It's important to interact with others on these sites. Another way to promote is with book trailers, which you can make and distribute in many ways.

And, if you don't have the time or desire to do these things on your own, there are plenty of book promotion agencies that will do it for a fee. 

I agree with Henry Miller's comment:  "Writing is its own reward."

But if you want to have a degree of financial success, you need to write the best book you can and promote it as best you can. And it may take time. 

Until the next time...

Writing Reviews

One of the best ways to see your words in print is by writing reviews. 

I bet a lot of folks have written book and music reviews for websites such as Amazon and Barnes & Noble. And I'm sure, at least from my experience, that you get asked frequently by the aforementioned companies to write reviews and/or rate products after you've made a purchase.

I've written quite a few reviews for Amazon, and if you've read my blog and seen some of my Facebook posts, you know that I request reviews for my books and those of other authors. That's one of the important ways we get the word out about our works. I also write book reviews on Goodreads.

But there are many other places to express your opinions, and leave you eloquent prose,  such as retail establishments such as Wal-Mart and Overstock. I left a review on a panini press I bought at Walmart. I recently purchased some water filters for my refrigerator and was asked to leave a review about the product.

One of my favorite places for reviews is Tripadvisor.com. I generally check out places on towns I plan to visit to see what others recommend. I feel like I'm returning the favor by leaving reviews on the places where I visit.

While I don't get paid for the reviews, I feel like it's a service to other consumers. I especially enjoy reading book reviews since many newspapers (at least where I live)  have reduced the amount of column inches they devote to books (and the arts). 

Another reason I like to read reviews is that most of them are written by regular folks rather than hard-boiled critics. I'm not sure if Jeff Bezos, of Amazon, would agree with me but I believe one of the many reasons for the success of his company is allowing feedback (reviews) from his customers on the millions of products it offers.

Any places you recommend for reviews?

Until the next time...

Busy Time of Year

My apologies for not posting anything in more than a week. I know everyone out there has been wondering, "Where in the heck is Mike?" 

Well, I don't believe that. If I did, I'd be fooling myself. 

I've been busy with the Kentucky Book Fair. I'm the marketing

chair so I try to spread the word throughout the state and region about the state's premier literary event. We're heading into our 32nd fair on Nov. 16 at the Frankfort Convention Center, from 9 a.m.-4:30 p.m.

I've participated as a patron, author, and board member. I find it very satisfying to be involved in this worthwhile literary endeavor that benefits school and public libraries as well as literacy programs in my state.

The Kentucky Book Fair is on Facebook so drop by there and give it a "like" and you'll receive updates, photos, author info,  and more. You can give me a "like" as well under Kentucky author Michael Embry. 

I recently conducted a Goodreads giveaway for my latest novel -- "The Bully List" -- and mailed a copies to the five winners (out of more than 400 entries) this morning. They're from Texas, Washington, New Jersey, Michigan and Illinois. If you're a Goodreads member, and I highly recommend it, feel free to connect with me. 

I'll be back in the writing mode once the dust settles in a  week or so. 

I've included three videos with authors that I interviewed for the Kentucky Book Fair -- for your viewing pleasure. If you want to see part two of each episode, you can find them on YouTube (they run about four minutes each). The fourth and final program will be uploaded on Nov. 14. 

Until the next time....

Making Contact

There are many ways for authors to get the word out about their books. Blogging, social media, traditional media, websites, and personal contact are among the effective avenues to reach people.

I have author friends such as Steve Flairty and Don McNay  who write columns for web-based publications such as KyForward.  McNay is also on the Huffington Post.

Romance author Taryn Raye is a prolific blogger, touching on several topics every week, and not just about writing. Children's author Marlis Day writes an effective blog about her books, upcoming events, and personal reflections. 

Personal websites are another important way for writers to connect with readers. Mystery writer Bill Noel recently posted the release of his new novel, "Missing," at his website. Young-adult writer Tim Callahan has an effective website to get the word out about his Kentucky Summer series. 

Most successful authors have web portals, either personal or through publishing houses. You simply need to do a web search to find them.

A lot of authors, such as Sue Grafton and Teresa Medeiros, can be found on Facebook. Just click the "Like" button and you'll get updates on what they're doing. 


Author information can also be found at Amazon.com, BN.com, Goodreads.com, Shelfari.com, and other book-related sites.

Another way is to participate in interviews on other websites. I was  fortunate to appear on Taryn Raye's and Tugboat Design's insightful interview pages.

Other authors, such as Steve Demaree and Lynwood Montel, find that  face-to-face contact with readers at book fairs, festivals and other events create an effective word-of-mouth marketing campaign for their books.

Because of my background, I still treasure traditional media. I enjoy author interviews and book reviews in newspapers, magazines, radio, and television. 

I believe that the most effective way is to have a mix of media.

As a reader, do you have a preference in finding information about authors and books?

Until the next time...